The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.
Our team of brand strategist combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small or startups.We don’t just come up with what’s cool; we craft the message your customer wants to hear and one that you can deliver on.Based in Lebanon, our agency has acquired strong expertise in branding, logo design and website & mobile UI/UX.