If you’re investing in website development in Lebanon, the goal isn’t just “having a site.” The goal is a fast, credible, mobile-first asset that generates leads, supports sales, and ranks on Google for the searches your customers actually make. This guide explains what Lebanese businesses need today: how to choose the right platform, how much
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Getting Traffic But No Leads? That’s a Red Flag. You’ve invested in SEO. You’re running ads. People are landing on your website… But they’re not converting. Here’s the hard truth: If your site isn’t turning visitors into leads, it’s not doing its job. Let’s fix that. Reason #1 – Your Call to Action Is Weak
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AI Is Here. But It’s Not Your Marketing Team. ChatGPT is fast. It’s helpful. But can it replace your strategy team, content lead, designer, and copywriter? Short answer: No. Better answer: It’s a tool — not the team. Let’s break down what ChatGPT can do for your marketing… and where it absolutely can’t. What ChatGPT
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What Are Zero-Click Searches? Zero-click searches are search results that don’t lead to a website visit — because the answer is already provided directly on Google. This includes: Instant answers Featured snippets People Also Ask Google Maps results Knowledge panels By 2024, nearly 60% of searches globally result in no click — with mobile being
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Cheap Marketing Sounds Good — Until It Costs You We’ve all seen the ads: “Full digital marketing — $150/month!” “SEO + Social Media + Ads — One price. Done.” Sounds tempting, right? But here’s the truth: cheap marketing isn’t marketing — it’s decoration. And if you’re serious about growth, shortcuts will cost you more in
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Why ROI Is the Most Important Metric in 2025 Vanity metrics don’t pay the bills. Likes, follows, and impressions may look good on reports, but your CEO (and clients) want to know: Did this campaign generate business? In 2025, proving social media ROI is what separates brands that grow from those that just “post.” What
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Why Retargeting Still Matters in 2025 Over 95% of users don’t convert on their first visit. That’s not a failure — it’s just normal behavior. People compare, hesitate, switch tabs, get distracted. The real mistake? Not bringing them back. That’s where retargeting comes in — and in 2025, it’s smarter, faster, and more personalized than
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Why Threads vs. Twitter Is the Debate in 2025 When Meta launched Instagram Threads, it was pitched as the next Twitter. Now with Elon Musk reshaping Twitter into X, both platforms are competing for brand attention — but in very different ways. The real question is: Which one gives your brand more value in 2025?
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What Is Topical Authority? Topical authority is when Google considers your website a trusted, go-to resource for a specific subject. Instead of ranking just one blog post, Google ranks multiple pieces from your site across an entire topic category. In 2025, topical authority is the fastest and safest way to rank and stay ranked —
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Why GA4 Feels Like a Nightmare (But Doesn’t Have to Be) Google Analytics 4 is powerful — but confusing. The interface changed, goals are now “events,” and most marketers feel like they’re flying blind. The good news? You only need to understand a few core steps to get clean, useful conversion tracking in GA4. Let’s
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