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Digital Marketing How Digital Marketing Agencies Turn Leads into Prospects

Almost every company makes a deep, robust strategy to get more value from digital marketing in terms of online sales and awareness. Well, why shouldn’t they? Witnessing the fact that digital marketing is the promising gateway to gain competitive advantage, one should be more agile, productive and must do everything possible to accelerate revenue growth.

We at SYNC, the leading digital marketing agency in Lebanon, have always strived to provide our clients with practical solutions to help them increase their online sales and revenue growth. By working with prolific entrepreneurs and startups, we have gained extensive experience and have uncovered tips and tricks to successfully steer digital marketing campaigns and activities that empower business growth and profits.

Some of the tips to turn leads into prospects are:

(a) Identifying key channels to promote. Finding key channels to promote products and services varies according to your business niche.  In other words, you’ve got to decide whether you need business to business (B2B) promotion or business to consumer (B2C) promotion. Depending on your niche of promotion, you can find a platform that matches your target audience customers perfectly.

  • For B2B marketing – Linkedin, Slideshare, Twitter and Google AdWords are considered the best channels.
  • For B2C marketing – Facebook, Instagram, Pinterest, YouTube, Snapchat, etc. yield attention-driven results.

(b) Orchestrate an immersive consumer experience. The sole purpose of Ad and Marketing campaigns is to entice and persuade consumers; and this is merely half of the story. In reality, overall success lies in the immersive user experience via a website or any other end platform. Today, consumers prefer to interact with the brand before moving to make a purchasing decision and they like to see the value they’re getting. This requires a planned approach to orchestrate the entire user experience in a subtle way.

(c) Strive to build positive word of mouth. Always make sure your digital marketing campaign is consistent on every platform and provides an immediate response to every query or comment. Interacting with your users and providing them with a quick and personalized customer service will enhance their trust in your products and services. Additionally, make it easy for users to reach your business for more credibility. We’d recommend sharing your contact number or implementing direct chatting options.

If you are seeking an expert to generate a powerful marketing strategy that suits your business needs, visit our website sync.com.lb and contact us to know more. We at SYNC optimize our clients’ campaigns to ensure that they will reach and create an enormous well-targeted customer base, as well as help them stand out in the marketplace.

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