Advertising
Facebook Ads vs. Google Ads: What Works Best in Lebanon?
If you’re a business owner in Lebanon trying to grow online, you’ve probably asked yourself:
“Should I go with Facebook Ads or Google Ads?”
Both platforms are powerful — but they work differently and serve different purposes. Let’s break it down so you can make the right decision for your business.
What’s the Difference?
Facebook Ads are based on interests and behavior. You’re targeting people based on their demographics, likes, habits, and online activity. They’re not actively looking for you — you appear while they scroll.
Google Ads target people based on intent. You’re catching users right when they’re searching for a solution or service, making them more likely to convert immediately.
Cost and ROI Comparison
In general, Facebook Ads are cheaper per click, but the users may be colder. You need good creatives and nurturing funnels.
Google Ads are more expensive, but the users are usually more ready to buy, since they’re actively searching.
For example:
- A Facebook click might cost under a dollar but require multiple touchpoints.
- A Google click might cost more, but it can lead straight to a conversion.
When to Use Facebook Ads
Go for Facebook Ads when your goal is:
- Brand awareness
- Getting traffic to a new product
- Growing an audience
- Retargeting people who already visited your website
- Promoting events or offers to a broad audience
It’s perfect for visual storytelling and building interest.
When to Use Google Ads
Choose Google Ads if:
- Your audience is actively searching for your service (e.g. “best SEO agency in Beirut”)
- You offer services people need urgently (e.g. plumbing, legal, consulting)
- You want measurable, intent-based conversions
- You operate in a niche with well-defined keywords
It’s ideal when you want results fast from people who already know what they want.
Should You Use Both?
Yes — that’s often the smartest approach.
Here’s what we recommend at Sync Studios:
- Use Google Ads to capture warm, high-intent leads
- Use Facebook Ads to build awareness and retarget users who didn’t convert right away
- Combine both platforms for full-funnel coverage — awareness to conversion
Final Thoughts
There’s no universal winner. Facebook and Google Ads are both incredible tools — if you use them correctly.
At Sync Studios, we help Lebanese businesses design ad strategies that get real results by using the right platform at the right stage of the funnel.
Need help deciding where to invest?
